Baobei

For Baobei, a contemporary café with a focus on Asian flavours, I developed a cohesive brand identity that blends traditional elements with modern sensibilities. Catering to a discerning audience, Baobei aims to honour Asian culinary heritage while infusing it with playful, modern twists.

My approach was to craft a fun and lively visual identity, using a balance of colour and dynamic typography that reflect the café's ethos of tradition meeting modernity. The branding was applied across multiple touchpoints, ensuring a seamless and engaging experience that resonates with the café's audience.